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Sponsorships8 min readFebruary 8, 2026

YouTube Sponsorship Rates: How Much Do Sponsors Pay?

Complete guide to YouTube sponsorship rates by subscriber count and niche.

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YouTube Sponsorship Rates (2026)

Average Rates by Subscriber Count

SubscribersRate per Video
10K - 50K$200 - $1,000
50K - 100K$1,000 - $3,000
100K - 500K$3,000 - $10,000
500K - 1M$10,000 - $25,000
1M - 5M$25,000 - $100,000
5M+$100,000+

Rates by Niche

High-paying niches:

  • Finance: 2-3x average rates
  • Tech: 1.5-2x average rates
  • Business: 1.5-2x average rates

    • Lower-paying niches:

  • Gaming: 0.5-0.75x average rates
  • Vlogging: 0.5-0.75x average rates
  • Entertainment: 0.5x average rates

    • Types of Sponsorships

  • 1. **Dedicated videos** - Entire video about sponsor (highest pay)
  • 2. **Integrated mentions** - 60-90 second segment (most common)
  • 3. **Pre/post roll** - 15-30 second ad read (lowest pay)

    • How to Get Sponsorships

  • 1. Create a media kit
  • 2. Join influencer platforms (Grapevine, AspireIQ)
  • 3. Reach out directly to brands
  • 4. Make sponsor-friendly content
  • 5. Engage your audience (comments, community)

    • Red Flags to Avoid

  • Sponsors asking for "exposure only"
  • Unrealistic performance requirements
  • Contracts with exclusivity clauses
  • Payment only after video performance

    • Calculate your total earning potential: [Calculator](/calculator)

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